Sunday, January 3, 2010
Thursday, December 3, 2009
Art Basel '09
First is a logo and slogan used to encourage tourism to Basel, Switzerland.
This is the alphabet which appear backwards and glowing like neon. Each letter is fromed from a rendering of a naked human body.
Sunday, November 22, 2009
Outdoor Signage
Monday, November 16, 2009
"Getting Better All the Time"



Part of Winn-Dixie's remodeling/rebranding initiative includes redesigns of their product packaging. I have included examples of of their new and more streamlined package designs that reflects 3 tiers of Winn Dixie brands: premium, value and "better", which would be a middle priceprice point comparable or "better" than a standard national brand. The serif typeface used in the Winn Dixie logo is more sophisticated than the bright and bold original block letters . There is a definite improvement in the "taste like butter" product name redesign that uses all lower case san serif characters. The redesigns successfully communicate a fresher, more upscale look than previous Winn Dixie brand product packaging.
Saturday, October 31, 2009
Decomposing Type
Just some examples of "found type" with a Halloween theme. This is my first attempt at carving a jack o'lantern. (better late than never)

and then, how it changed within a few days. pretty cool. or pretty ghoul-ish. and moldy.
just some found type in a little kids haunted house.
nice.
& to keep with the theme, an example of a Halloween style font.
nice.
& to keep with the theme, an example of a Halloween style font.
Sunday, October 25, 2009
Sunday, October 18, 2009
Window Dressing
The iconic "Burberry classic check" is a red, black and tan tartan pattern developed in the 1920's. A far step away from its historical roots of the equestrian knight logo and checkered trenchcoat lining, the iconic brand has taken elements of the classic and given its merchandising design a modern twist.
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