"Getting Better All the Time"

Part of Winn-Dixie's remodeling/rebranding initiative includes redesigns of their product packaging. I have included examples of of their new and more streamlined package designs that reflects 3 tiers of Winn Dixie brands: premium, value and "better", which would be a middle priceprice point comparable or "better" than a standard national brand. The serif typeface used in the Winn Dixie logo is more sophisticated than the bright and bold original block letters . There is a definite improvement in the "taste like butter" product name redesign that uses all lower case san serif characters. The redesigns successfully communicate a fresher, more upscale look than previous Winn Dixie brand product packaging.