ADT is a home security company with a simple and recognizable logo. The logo is sans serfif capital letter monogram against a blue octogon. The text is strong and the the color blue is associated with calmness and loyalty which supports the company's message and its product. The reptition of the stop sign shape logo combined the italicized tagline "ALWAYS THERE" on every step made me stop and take notice of ADT's strong presence at the Bank Atlantic Center.
Tuesday, September 22, 2009
Always There
Subscribe to:
Post Comments (Atom)
why the lighting flare at the top left of the logo? and how does the oblique type inspire confidence? it actually feels rather thin and anemic to me. I would contrast this against other security organizations to see how the visual representations stack up.
ReplyDelete