Outdoor Signage

This lighted sign identifies the outdoor seating area at the Bank Atlantic Center in Sunrise furnished and sponsored by Carls furniture. The Carls script logo is combined with a sans serif font in all caps within in brackets not only repeat the curves of the script type but are also reminiscent of the flying saucer shaped seating and lamps outside the arena.

"Getting Better All the Time"

Part of Winn-Dixie's remodeling/rebranding initiative includes redesigns of their product packaging. I have included examples of of their new and more streamlined package designs that reflects 3 tiers of Winn Dixie brands: premium, value and "better", which would be a middle priceprice point comparable or "better" than a standard national brand. The serif typeface used in the Winn Dixie logo is more sophisticated than the bright and bold original block letters . There is a definite improvement in the "taste like butter" product name redesign that uses all lower case san serif characters. The redesigns successfully communicate a fresher, more upscale look than previous Winn Dixie brand product packaging.